If you’ve ever been on Youtube, then chances are high that you’ve seen videos, links, and ads for Mike Chang’s Youtube Channel. As far as I know, Mike has the largest fitness channel on all of Youtube, with over 1.1 million subscribers as of this writing – and his ads are everywhere. This is obviously one of the primary ways he has built his brand and communicates with his fans. It’s also how Six Pack Shortcuts has been thrust into the spotlight and gained traction in the fitness industry.
So, what I’m going to be doing over the coming weeks is posting some of Mike Chang’s more popular videos to offer my thoughts and critique, in an effort to give you a better idea of who Mike Chang is, what he’s all about, and how he can help you (ie if he can help you at all). If one thing is certain about Mike Chang, it’s that’s he’s a fairly controversial personality in the fitness industry. People usually either love him or hate him, and a quick trip through some of his Youtube videos will reveal why.
And please know, that when I say “the best of…,” what I really mean is the most popular, most watched, and more importantly, the most important videos for you to know about and see BEFORE you buy the Six Pack Shortcuts program. This is a “get to know Mike Chang and his work” series to help you decide if it’s worth following his work and buying one of his products.
So, let’s start out this video review/critique series with Mike’s highest viewed video on Youtube (again, as of today Feb 27, 2013). This is presumably the video that allowed Mike’s story to go viral.
So, let’s have a look at it to get to know Mike Chang a little better, shall we?
Note: that link would direct you here, to Mike Chang’s sales page for his Six Pack Shortcuts program, where he asks you to give him mon-ay.
So, what did you think of the video? My gut reaction would be to say, “Meh.” But what I’m really thinking is, “did I really just waste almost a minute and a half of my life watching that?” Just being honest here.
And what I’m really wondering is how does a video like that have so many views? If I had to venture a guess, it would be that Mike has been using advertisements to direct traffic to that video, which is why it’s got 13+ million views as of today. After all, I’ve seen his ads practically everywhere – even on websites that have absolutely nothing to do with health, fitness, and fat loss topics. No doubt, that guy has some serious ad costs in his business. And I just can’t see this video growing organically – you know from likes, shares, inbound links, etc. And it’s a bit curious that the “like” feature has been disabled for this video. That might lead one to believe that there were a lot more “dislikes” than “likes.” But I’m just speculating, of course.
But regardless of where all that traffic is coming from, I’d have to say it’s obvious this video is primarily a marketing piece to try and sell his Six Pack Shortcuts program. Mike sets the stage in the opening moments by asking if you’re tired of having belly fat, and want great abs, etc (ie customer identification). Then he shares some before and after photos of himself, which presumably represent a 12-week transformation after he discovered the “shortcut” to six pack abs, which presumably is the “afterburn training” strategy (the idea he has that you need). And he shares some before/after photos and testimonials from some people whom are presumably real and have used his program successfully (evidence and/or social proof that it works). Then he tells you to “click the link below” for more information, where supposedly, he’ll actually give you some valuable information (having you take action by visiting his sales page presentation). If it’s all starting to sound a bit suspicious, it’s because it reeks of it. And if I may say so myself, this video just lacks any semblance of class. Just sayin’. Buy hey, it must be working, right? And that’s what scientific advertising is all about – using what works best.
Now, it’s clear that the video provides absolutely no content or value whatsoever. It’s completely useless to someone unless they click through the link and buy Mike’s program, which fortunately, is much more helpful than this marketing video. I’ve only previewed the materials briefly, but I can tell that there’s a lot of content to work through. Whether or not it’s good content is still to be determined, but I will let you know either way.
And if the thought has crossed your mind that I may be the type of person to mislead you for my own gain, or just because I’m a sick person who derives pleasure from misleading poor helpless souls like you (please note the sarcasm), then I would ask you, have you seen my Truth About Abs Review? That’s been called the “most honest fitness product review in the history of the internet,” and I think that’s about right.
No, I don’t pull any punches, and I don’t have any tricks up my sleeve. I just want to get to the bottom of this Six Pack Shortcuts program to see if it’s legitimate, useful, valuable, and otherwise worth your time, money, and attention. Besides, someone’s gotta do it. And if it’s going to be me, then you can rest assured that, at the very least, you’ll get an honest perspective on Mike Chang’s Six Pack Shortcuts. I can guarantee you that, but you’ll have to take my word for it.
Update: Speaking of blatant and unabashed honesty, have you checked out my Six Pack Shortcuts review yet? Yeah. I didn’t really hold anything back. Hopefully, I didn’t do too much damage.